MindEdge Releases White Paper on Effective Writing; Offers Online Programs to Improve Business Communication

March 22, 2006

MindEdge today released a white paper on "Writing for your reader: 'So where are the people?'" by Jefferson Flanders, an author, educator and independent journalist. The white paper, available at www.mindedge.com/whitepaper.php, suggests that practical and personal writing offers a way to reach readers and audiences—and is a key for the successful exchange of ideas and delivery of important information.

Flanders writes: "Clear, concise writing that engages the reader will always win out over lengthy and dense prose. Whenever possible, stress the personal: what will your message mean to the reader?" Flanders argues for a practical approach, reflecting a perspective gained during his career as an editor, newspaper columnist, sportswriter, radio commentator, college professor and publishing executive. (A contributor of occasional opinion pieces to newspapers, his blog, Neither Red nor Blue, is syndicated by BlogBurst.)

This practical and personal approach to writing and communication is the foundation for several online programs offered by MindEdge aimed at improving business communications. These programs include "Effective Business Communication," "Strategic Communications" and "Organizing and Presenting." The programs are available to higher education, corporate education or continuing education organizations looking to enhance communication skills and competencies for their students or employees.

MindEdge is an educational content provider, publisher, and supplier of online programs for adult learners. Clients include Harvard Business School and Boston University, as well as major corporations. Using relevant, engaging online content and affordable supporting course texts and article compilations, MindEdge helps adults build essential skills and competencies.


Brian Kelley, Vice President, MindEdge, Inc., bkelley@mindedge.com, 781-250-1805, www.mindedge.com